Bamboo is one of the most versatile resources available, offering a high-quality alternative to many materials that have traditionally been more familiar to consumers. It is also a resource that is poised to do tremendous good for the world in an era of severe ecological degradation and escalating threats from global warming, wherein more and more consumers are developing a deeply-rooted environmental conscience and bringing it to bear on their buying decisions. Bamboo represents the best that a green lifestyle has to offer: its products bringing beauty and luxury into a person’s life along with confidence that he or she is supporting the resources and industry that will help to build a more sustainable, greener world that will persist long into the future.